Building future business owners, one letter at a time.
The ABC's of Biz for Black Kidz introduces children ages 5 to 12 to the language of business, entrepreneurship, and ownership — in an A-to-Z book where they see themselves on every page.
$24.99Physical book · 74 pages · First Edition
26 letters, A to ZBiz Tip + Quick Question on every letterMade to be read together
A is for Attention
AGES 5–12
B is for Branding
DREAM ·PLAN ·ACT ·SEEDS FOR SUCCESS ·OWNERSHIP ·DREAM WITHOUT LIMITS ·
“There was a time when the secrets of business were whispered in rooms where our faces weren't welcome. Not anymore.”
That's the promise on page 4, and it's why this book exists. Our children deserve to learn the language of business long before they become adults.
Peek inside
Every letter teaches like this.
A big idea in plain language, a Biz Tip that makes it practical, and a Quick Question that starts a real conversation. Here are the first two letters, straight from the book.
Page from the book — A is for Attention
A is for Attention
“If people never pay you attention, they will never pay your business any money.” The very first lesson is the author’s core rule — and it opens the whole alphabet.
Biz Tip
Before people buy from you, they need to notice you. That’s why signs, logos, colors, and energy matter.
Quick Question
What can you do to stand out — in a good way?
A is for Attention
“If people never pay you attention, they will never pay your business any money.” The very first lesson is the author’s core rule — and it opens the whole alphabet.
Biz Tip
Before people buy from you, they need to notice you. That’s why signs, logos, colors, and energy matter.
Quick Question
What can you do to stand out — in a good way?
Then the story makes it real
Every lesson letter is followed by a full illustrated story page. After Attention comes a lemonade stand with balloons, a bright sign, and a line of customers — the Biz Tip, alive.
Why it works
Kids don’t just memorize the word. They watch a child like them use it — signage, energy, and a stand nobody walks past.
B is for Branding
“Branding is what you’re known for. It’s how people think, feel, and describe you and your business when you’re not around.”
Biz Tip
Your colors, logo, voice — even how you treat people — is part of your brand.
Quick Question
If your business were a person, how would you want people to describe it?
1 · The LetterOne business word, said plain
2 · The Biz TipHow it works in the real world
3 · The Quick QuestionSomething to talk about together
What this book builds in a child
01
The language of business
Familiarity with business and entrepreneurship vocabulary, years before adulthood.
02
Creativity & leadership
Room to explore creativity, leadership, and problem-solving on every page.
03
Ownership is possible
They recognize the possibilities of business ownership — and that it includes them.
04
They see themselves
Black children represented in conversations about entrepreneurship and economic opportunity.
Who it's for
You're not just buying a book. You're starting the conversation.
Parents
Read it together
Bedtime and weekend reading that quietly builds a business brain. The Quick Questions do the teaching — you just ask.
Grandparents
The gift with weight
Not another toy. A book that tells your grandchild: your ideas are worth something, and so are you. One to keep, one to gift.
Teachers
Group-ready
An A-to-Z conversation starter for entrepreneurship and financial literacy, built for young readers ages 5 to 12.
The shop
Get the book
Choose your pack — 10% off when you buy 2 or more books
The ABC's of Biz for Black Kidz
“Building Future Business Owners One Letter At A Time…” Twenty-six letters, each with a Biz Tip and a Quick Question, written so a child hears the language of ownership early — and hears it in a voice that sounds like home.
$24.991 physical book
FormatPhysical book
Pages74 pages, fully illustrated
Ages5–12
AuthorA. Fitzgerald Hardnett
PublisheraFitzHard Publishing
ISBN978-1-7360160-3-9 · First Edition
For organizations
A supplemental resource that belongs on the shelf.
From the author's pitch to organizations: the book was created to introduce young readers to the language of business, entrepreneurship, and ownership — through an engaging, age-appropriate A-to-Z format.
Organization libraries — a standing resource young readers can return to
Group discussions — one letter, one concept, one conversation
Youth entrepreneurship programs — vocabulary first, ventures next
Financial literacy initiatives — ownership language from the start
AFH
A. Fitzgerald Hardnett
Author · aFitzHard Publishing
About the author
Written by family, for our families.
A. Fitzgerald Hardnett wrote the book he wanted our children to grow up with. Inside, the opening letter is signed Auntie Asha & Uncle Fitz — because this isn't a corporation talking to your child. It's family, handing them the language early so the rooms that once whispered without us never get to do it again.
Shipping
How shipping works
Free shipping is USPS Media Mail, 2 to 8 business days, no guaranteed delivery date. Media Mail orders are not guaranteed for Christmas.
Paid Priority upgrade is $12.95 flat, 1 to 3 business days, no guaranteed delivery date from USPS, but it is the only way to order by Dec 15 for Christmas delivery. Order by Dec 15 with the Priority upgrade for Christmas delivery.
Bulk shipping is quoted at order.
Good questions
Before you order
What ages is it for?
Ages 5 to 12. Younger readers enjoy it read together with a parent, grandparent, or teacher; older readers can explore it on their own and lead the Quick Question conversations themselves.
What will my child actually learn?
The language of business, one letter at a time — starting with A is for Attention and B is for Branding. Every letter pairs the concept with a plain-language Biz Tip and a Quick Question, building familiarity with entrepreneurship vocabulary, creativity, leadership, and problem-solving.
Is it a physical book?
Yes. This store sells the physical book — 74 fully illustrated pages, First Edition, published by aFitzHard Publishing. ISBN 978-1-7360160-3-9.
Can I buy it for an organization?
Yes. The book serves as a supplemental resource for organizations, group discussions, youth entrepreneurship programs, and financial literacy initiatives. The 5-book family & group pack is in the shop, and larger orders for organizations and programs are welcomed.
How does shipping work?
Free shipping is USPS Media Mail, 2 to 8 business days, no guaranteed delivery date. Media Mail orders are not guaranteed for Christmas. Paid Priority upgrade is $12.95 flat, 1 to 3 business days, no guaranteed delivery date from USPS, but it is the only way to order by Dec 15 for Christmas delivery. Order by Dec 15 with the Priority upgrade for Christmas delivery. Bulk shipping is quoted at order.
Is it available anywhere else?
Yes — the same physical book is also on Amazon at $24.99. This store is its home for the culture: gift pairs, group packs, and everything that comes next from aFitzHard Publishing.
First to know when the next book drops.
New titles, gift seasons, and organization resources from aFitzHard Publishing — straight to your inbox, never noisy.
B is for Branding
